Aesthetics is defined as the appreciation of Beauty and the principles of nature. Since Beauty is in the eye of the beholder, there is no written rule for what is Aesthetically pleasing in a photograph. Photographers, however, use certain rules regarding what most people find pleasing to the eye to guide them.
Composition, Color, and Lighting, all contribute to what people find pleasing to the eye. Sharpness, contrast and focus are also important. The unusualness or originality of a photograph can also make it Austhetically pleasing to the viewer. Under exposure, Over exposure, and even Double exposure have all yielded successful results in some cases to make a a picture Austhetically pleasing. General rules like "The rule of thirds" and "Framing" have been found to make a picture more Austhetically pleasing to most viewers, which is why most photographers follow these guidelines. It is a good idea to familiarize yourself with these rules of thumb, and experiment with each of them in your pictures.
At the end of the day, Austhetics really is a subjective subject however. Due to the individual likes and dislikes of people, what might seen Austhetic to some, may not to others. By experimenting with different settings and situations however, you can find that good pictures that most find Austhetically pleasing are not impossible to obtain.
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